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However, it’s not just primetime streamers that are reaping the benefits of streaming opportunities outside of Twitch. professional Gonzalo “ZeRo” Barrios, Hearthstone player Jeremy “DisguisedToast” Wang, and Vlog Squad member Corinna Kopf. Mirroring Ninja’s departure, CouRage produced his own sketch announcing his departure from Twitch.įacebook Gaming also became involved, grabbing retired Super Smash Bros.

Not to be outdone, YouTube Gaming quickly jumped into the fray by grabbing 100 Thieves content creator Jack “CouRage” Dunlop to bolster its own platform. Deaf 13-year-old Fortnite pro Soleil “Ewok” Wheeler followed, signing an exclusive contract with Mixer.

Shortly after Ninja’s own departure from Twitch, two other well-known streamers, retired Counterstrike Global Offensive pro Michael “Shroud” Grezesiek and Destiny and Borderlands streamer Cory “King Gothalion” Michael, would join Ninja on Mixer. Much like professional sport leagues such as the NFL, MLB, and NBA, streaming companies attempted to entice potential streamers to their platforms via generous signing bonuses and salaries, amongst other benefits in an effort to convince them to switch platforms.Īt the root of this process was streaming companies beliefs that by poaching a star personality from streaming giant Twitch, they were not just robbing a direct competitor of a tentpole asset, but that they could generate additional network effects for their platform via an increased audience presence as the streamer in question’s fanbase increasingly engaged with their platform. 53% of Shroud’s Mixer viewers are new to the platform – and speculatively, this is likely the sort of stat that Microsoft and its competitors will be looking most closely at when making these sorts of deals.In the months following Ninja’s take on The Decision, the Streamer Wars quickly ramped up into an all-out arms race. That’s not a lot in percentage terms, but it is a big influx of new viewers for Mixer. Shroud’s November viewership was over 231,000 unique viewers on Mixer, a drop of two-thirds from his 718,000 unique Twitch viewers in October.ġ5% of Shroud viewers who watched on Twitch in October also watched him on Mixer in November. Shroud lost viewers in the move, and that shouldn’t be surprising – his US audience on Twitch was bigger than the entire US audience on Mixer, as a report from StreamMetrics details. Now we’ve got some details on what Shroud’s move has meant. Most of the big streaming services have started to sign exclusive deals with streamers, but we haven’t seen the how the numbers shake out over the long term. Shroud was the second big streamer to hop from Twitch to Mixer, and the first whose popularity wasn’t entirely tied to the fortunes of Fortnite.